NDC Media Kit

Branding Guidelines

The National Diversity Council is rooted in its history, vision and mission in the new diverse landscape of the world. Given this strong foundation, the National Diversity Council has the opportunity to portray itself in a way that not only leverages its heritage, but also embraces its underlying focus and evolving ambition.

Please view our brand guide to learn our brand identity. This brand guide serves as a key document that will help outside organizations communicate a consistent, on-brand message to our audience. Having this document to reference for expected standards will make the lives of our designers, writers, and developers much easier and give a solid framework to use as a starting point for work. Brand guides can support marketing initiatives by ensuring that all messaging is relevant and related to our brand’s goals. Referencing this brand guide ensures that our content distinguishes itself from possible competitors, and is cohesive. This brand solidarity is important because it helps establish a strong brand voice that resonates with our audience, which is essential for building brand awareness. Over time, awareness and consistency build trust.