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Get Your Workplace Ready for the Gender Sphere

Get Your Workplace Ready for the Gender Sphere

The way that people express gender in the workplace is changing and has changed continuously since at least the 1960s, when society began to understand gender as a spectrum. Here, I put forth the idea that, although the gender spectrum model represents a step in the...

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Celebrating Jewish American Heritage Month

Celebrating Jewish American Heritage Month

May is Jewish American Heritage Month. During this time, we celebrate Jewish Americans for their achievements, resilience, and serviceable contributions to America. History In 1654, 23 Jewish people arrived in New Amsterdam, a Dutch-owned colony that later became New...

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Bias and Photographs: The Role of Media

Bias and Photographs: The Role of Media

Most of us have access to the media including newspapers, television, computers and smartphones. While these resources provide us with a wealth of information regarding the world around us, they can also promote prejudice, discrimination and stereotypes. Sometimes we...

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NDC Branding Kit

Branding Guidelines

The National Diversity Council is rooted in its history, vision and mission in the new diverse landscape of the world. Given this strong foundation, the National Diversity Council has the opportunity to portray itself in a way that not only leverages its heritage, but also embraces its underlying focus and evolving ambition.

Please view our brand guide to learn our brand identity. This brand guide serves as a key document that will help outside organizations communicate a consistent, on-brand message to our audience. Having this document to reference for expected standards will make the lives of our designers, writers, and developers much easier and give a solid framework to use as a starting point for work. Brand guides can support marketing initiatives by ensuring that all messaging is relevant and related to our brand’s goals. Referencing this brand guide ensures that our content distinguishes itself from possible competitors, and is cohesive. This brand solidarity is important because it helps establish a strong brand voice that resonates with our audience, which is essential for building brand awareness. Over time, awareness and consistency build trust.

National Diversity Council Branding Guide